red c

The Mystery Tipper Hits Liverpool

tipper-1Coming from a marketing background - I always appreciate a good campaign - and this one was a cracker! Red C Marketing from Manchester came up with the mystery tipper campaign to incentivise taxi drivers who wore their sticker on their cabs.

And today a lucky Liverpool cabbie's ship came in.

After the cheque was presented to a rather happy cab-driver, we drove round Liverpool landmarks to take a few photographs.

To view the full gallery - please click here

To go back to the main site - please click here