Having recently photographed their "Freedom" campaign - was great to see the images being used for the launch in Liverpool last week. The talented team over at Creative Concern whipped up a snazzy design - which is now being used to great effect.
The campaign shoot consisted of photographing locals from the Everton area who are deciding to ditch their petrol guzzling mobiles - for the freedom of pedal-powered motion. As always - met some fantastic local Liverpool characters. In between laughs - I managed to grab a few shots up on Everton brow - overlooking the City of Liverpool .
The group then pedalled their way into town. Making the most of the sunny morning we bagged some shots in front of the epic Three Graces.
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