Bike Right hits the streets of Liverpool - some photos from a sunny summer's morning...

photos of liverpool bike right freedom launch, photography, pics, event, commercial Having recently photographed their "Freedom" campaign - was great to see the images being used for the launch in Liverpool last week. The talented team over at Creative Concern whipped up a snazzy design - which is now being used to great effect.

The campaign shoot consisted of photographing locals from the Everton area who are deciding to ditch their petrol guzzling mobiles - for the freedom of pedal-powered motion. As always - met some fantastic local Liverpool characters. In between laughs - I managed to grab a few shots up on Everton brow - overlooking the City of Liverpool .

photos of liverpool bike right freedom launch, photography, pics, event, commercial

photos of liverpool bike right freedom launch, photography, pics, event, commercial

The group then pedalled their way into town. Making the most of the sunny morning we bagged some shots in front of the epic Three Graces.

photos of liverpool bike right freedom launch, photography, pics, event, commercial

For more PR, commercial and other photography - head back to my website Liverpool Photography