Having recently photographed their “Freedom” campaign – was great to see the images being used for the launch in Liverpool last week. The talented team over at Creative Concern whipped up a snazzy design – which is now being used to great effect.
The campaign shoot consisted of photographing locals from the Everton area who are deciding to ditch their petrol guzzling mobiles – for the freedom of pedal-powered motion. As always – met some fantastic local Liverpool characters. In between laughs – I managed to grab a few shots up on Everton brow – overlooking the City of Liverpool .
The group then pedalled their way into town. Making the most of the sunny morning we bagged some shots in front of the epic Three Graces.